Jordan Brand is starting 2024 off with a bang as they gear up to release the reimagined Jordan 4 'Bred'. Over the past few years, the AJ4 has seen a whole new wave of popularity, surging to the top of the sneaker mountain and brushing aside the once-favourite Air Jordan 1. This edition follows on from a strong year of releases in 2023, with the 'Frozen Moments' and 'Craft Olive' colour-ways proving that the silhouette’s demand is higher than ever. Serving up stellar storytelling and a tasteful set of materials, the Air Jordan 4 'Bred Reimagined' is a recipe for success.
Similar to the AJ1 'Royal Reimagined', this release swaps out the usual materials, opting for a tumbled leather instead of a typical suede. Given Jordan Brand has flipped the script, expect this new iteration will be more prone to creasing, especially across the toe box. As a result, we feel that the 'Bred Reimagined' edition will age like a fine wine as each pair becomes unique to you as you wear it!
Black leather is used from heel to toe, with a uniform netting across the forefoot regulating air flow just like it did for MJ himself. The story is unchanged across the sole unit with the signature mix of grey, red and white coating, ensuring you don’t get these mixed with another popular black Air Jordan 4 retro. The toe bears a 100% star count straight out of the box, and the black wings provide all the necessary lockdown you could ever want. Beckoning from the heel is the Nike Air branding, a detail true to the ‘89 release and one that also featured on the 'Bred' 2019 edition. Although a welcomed addition, this does mean you will be competing against a hoard of OG sneakerheads eager to get these in their collection. Unlike the AJ3 and the 'Lost & Found', there are no obvious pre-aged details.