Collection: New Balance 990

The New Balance 990 (Made in the USA and Made in UK) is arguably the best silhouette to ever launch from the American footwear label, it's simply a design classic and has even become a status symbol for those in the know when it comes to footwear! Now in its fifth rendition (the New Balance 990v5), the 990 is a must-have for anyone with an interest in fashion and trends. First designed as a running shoe, the 990 has become a cult classic famed for being ‘worn by supermodels in London and dads in Ohio’.